Image Credits: Jason Hiner/ZDNET
This week’s Beauty Tech Review highlights a significant acquisition in AR beauty tech, the growing success of K-beauty devices in global markets, and key CES 2025 trends shaping the future of beauty technology. Discover how these developments are redefining consumer experiences and brand strategies worldwide.
K-Beauty Devices See Massive Growth in Hong Kong Market
Korean beauty tech brand APR is gaining momentum in the global market, particularly in Hong Kong, where its pop-up store success is reshaping the regional beauty landscape. APR’s Medicube pop-up at Harbor City saw an impressive average of 1,500 units sold daily, boosting the company’s Q3 2024 revenue growth by 93.2% year-over-year. The brand’s app also topped Hong Kong’s Apple App Store health and fitness category. APR’s beauty devices, including the AGR Booster Pro, are driving this surge in demand. The company plans to leverage this momentum to expand its presence across Asia with active marketing and new product developments in 2025.
Source: MK Business MK Business
Perfect Corp Acquires Farfetch’s Wannaby to Expand Virtual Try-On Capabilities
Perfect Corp, a leader in beauty tech solutions, has acquired Wannaby from luxury fashion platform Farfetch, marking a key milestone in its expansion into the luxury sector. Known for its advanced AR and AI-powered virtual try-on (VTO) technology, Wannaby has partnered with over 30 top-tier luxury brands. This acquisition allows Perfect Corp to offer digital solutions beyond beauty, including shoes, bags, and apparel, enhancing the digital shopping experience for high-end consumers. The collaboration between Perfect Corp and Farfetch will continue post-acquisition, focusing on improving fashion tech and delivering personalized virtual experiences.
Source: Fashion Network Fashion Network
CES 2025 to Showcase Beauty Tech Innovations in At-Home Wellness
The upcoming CES 2025 in Las Vegas will spotlight advancements in at-home beauty and wellness technologies. AI-driven beauty tools, such as LED masks and microneedling devices, are empowering consumers to achieve professional-level results at home. Experts predict that these innovations will reshape self-care routines and encourage further integration of AI in personal health devices. The event will also highlight the convergence of beauty tech with adaptive wearables and predictive analytics, offering new solutions for personalized care and proactive wellness management.
Source: Forbes Forbes
