M3M invests $20M in kult to expand beauty tech platform
Indian beauty tech startup Kult has secured $20 million in Series A funding, led by the M3M family office and Venture Catalysts. The investment will support the expansion of product categories, aiming to onboard 800 brands, including 200 international ones, and enhance the team across sourcing, engineering, and user experience. With a current presence in makeup, skincare, hair care, bath and body, and fragrance, Kult plans to enter 16 new categories in the coming months. The platform targets processing 10,000 orders per month within a year, focusing on delivering personalized beauty solutions to consumers.
Source: ET Retail M3M backs Kult with $20 mn to expand beauty tech and brand portfolio
Virtual twins revolutionize cosmetics industry
Virtual twin technology is emerging as a transformative tool for cosmetics and personal care manufacturers. By creating dynamic digital replicas of physical assets, brands can simulate skin profiles, predict product reactions, and optimize supply chains. This approach reduces reliance on animal testing, accelerates product development, and enhances sustainability. For instance, luxury perfume brands have utilized virtual twins to reroute shipments, achieving significant reductions in carbon emissions. The technology enables predictive modeling of business scenarios, aiding in strategic decision-making and regulatory compliance.
Source: Cosmetics Design Why virtual twins are the next big step for cosmetics and personal care manufacturers and suppliers
Experts highlight 2025 beauty trends
Industry experts identify three major trends shaping the beauty landscape in 2025: sensorial beauty experiences, category-blurring products, and multi-functional formulations. Consumers are increasingly seeking products that engage the senses, offer versatility, and deliver tangible results. The emphasis is on clean, effective, and affordable solutions that cater to wellness and self-care. Mass brands are encouraged to focus on innovation, inclusivity, and consumer engagement across digital and in-store platforms to meet evolving demands.
Source: Drug Store News Experts weigh in on beauty trends
