Beauty Tech Review: Emotional Intelligence & Smart Packaging (04/30/25)

a korean woman applying skincare

From emotion-responsive cosmetics to packaging that delights Gen-Z, this week’s beauty tech roundup explores how neuroscience, sensory design, and sustainability are being harnessed to shape the future of personal care innovation.   Cosmetic Ingredients Now Measured by Emotion, Not Just Efficacy BASF, DSM-Firmenich, Givaudan, and IFF are pushing cosmetics beyond functional skincare into the realm […]

Beauty Tech News: L’Oréal BIG BANG, In-Cosmetics Global Awards and LG Innovations

Poster of in cosmetics 2025

This week in beauty tech, L’Oréal expands its BIG BANG innovation platform, the In-Cosmetics Global Awards spotlight the most advanced ingredient breakthroughs, and LG Household & Health Care unveils new AI-powered developments in skin science. Here’s what’s shaping the future of beauty:   L’Oréal BIG BANG 2025 Launches to Accelerate AI and Sustainability in Beauty […]

Beauty Tech Review: AI Innovations and Future Skin Care Trends (03/17/25)

The beauty industry is evolving rapidly with AI-driven innovations, plant-based ingredient replacements, and hyper-personalized skincare solutions. This week, we explore how AI is transforming the industry, the latest skincare trend report, and insights from Dr. Simon Ourian on the future of beauty technology.   AI drives beauty innovation and accelerates plant-based ingredients Generative AI is […]

The guide to virtual influencers for cosmetic communication

A woman social media influencer

Consumers trust user-generated content and personal recommendations, but the influencer market has grown so saturated that authenticity sometimes gets lost. Meanwhile, new technologies are reshaping beauty marketing, offering brand-controlled digital personalities that look and move like real people while being backed by scientific data. Virtual influencers in beauty marketing present a powerful way for cosmetic […]

How 3D efficacy testing transforms beauty communication

Scientific visualization of a cosmetics effects on wrinkles diminutation

Cosmetic advertising is no longer about a single photoshoot or a close-up influencer shot holding a new serum. Today, the demand for transparency in beauty marketing is at an all-time high, and brands must provide proof that their products deliver real results. Consumers expect data-backed claims, while regulatory agencies require measurable proof of efficacy. 3D […]

Beauty marketing trends 2025: the rise of 3D visuals

3D visuals for cosmetic advertising showing efficacy on pores

Introduction The beauty industry has never been more crowded. In 2021 alone, 162 new skincare brands launched in the U.S. prestige market, intensifying the fight for consumer attention. Traditional ads filled with perfect complexions and standard before-and-after shots can easily drown in a sea of near-identical imagery. To stand out, brands must embrace the top […]

Overcoming consumer skepticism with scientifically proven cosmetic ads

Biotherm Blue Retinol Serum

Biotherm Blue Retinol Serum is using Cydolia’s 3D technology. Beauty ads have traditionally relied on glamorous visuals and sweeping promises to sell products. Yet many consumers now question whether the results they see are real. Gen Z and Millennials, in particular, scour social media for proof and read ingredient lists before committing to a purchase. […]

Beauty Tech: AI Skincare, L’Oréal’s Shift & Garnier’s Launch

Dr Jason Harcup, Chief R&D Officer at Unilever

Dr Jason Harcup, Chief R&D Officer at Unilever   This week, we explore Unilever’s advancements in AI-driven skincare personalization, L’Oréal USA’s strategic leadership change, and Garnier’s launch of new products tailored for Asian skin tones.   Unilever’s R&D Chief Highlights AI and Personalization in Skincare Dr. Jason Harcup, Unilever Beauty and Wellbeing’s Chief R&D Officer, […]

Beauty Tech Weekly: AI Expansions, Award-Winning Innovations, and TikTok Challenges

Cosmetics Allé Awards 2025

The beauty tech industry is evolving rapidly with new AI-powered solutions, sustainability initiatives, and digital disruptions reshaping the market. This week, we explore major partnerships in AI beauty solutions, the upcoming C&T Allē Awards highlighting cutting-edge innovations, and the ongoing uncertainty surrounding TikTok’s presence in the U.S. Datasea Inc. expands AI Beauty Tech across 263 […]