Beauty Tech Review: AI, Virtual Twins & Kult 20M$ Serie A (05/12/25)
M3M invests $20M in kult to expand beauty tech platform Indian beauty tech startup Kult has secured $20 million in Series A funding, led by the M3M family office and Venture Catalysts. The investment will support the expansion of product categories, aiming to onboard 800 brands, including 200 international ones, and enhance the team across […]
Beauty Tech Review: Emotional Intelligence & Smart Packaging (04/30/25)
From emotion-responsive cosmetics to packaging that delights Gen-Z, this week’s beauty tech roundup explores how neuroscience, sensory design, and sustainability are being harnessed to shape the future of personal care innovation. Cosmetic Ingredients Now Measured by Emotion, Not Just Efficacy BASF, DSM-Firmenich, Givaudan, and IFF are pushing cosmetics beyond functional skincare into the realm […]
Beauty Tech News: L’Oréal BIG BANG, In-Cosmetics Global Awards and LG Innovations
This week in beauty tech, L’Oréal expands its BIG BANG innovation platform, the In-Cosmetics Global Awards spotlight the most advanced ingredient breakthroughs, and LG Household & Health Care unveils new AI-powered developments in skin science. Here’s what’s shaping the future of beauty: L’Oréal BIG BANG 2025 Launches to Accelerate AI and Sustainability in Beauty […]
Beauty Tech Review: AI Innovations and Future Skin Care Trends (03/17/25)
The beauty industry is evolving rapidly with AI-driven innovations, plant-based ingredient replacements, and hyper-personalized skincare solutions. This week, we explore how AI is transforming the industry, the latest skincare trend report, and insights from Dr. Simon Ourian on the future of beauty technology. AI drives beauty innovation and accelerates plant-based ingredients Generative AI is […]
The guide to virtual influencers for cosmetic communication
Consumers trust user-generated content and personal recommendations, but the influencer market has grown so saturated that authenticity sometimes gets lost. Meanwhile, new technologies are reshaping beauty marketing, offering brand-controlled digital personalities that look and move like real people while being backed by scientific data. Virtual influencers in beauty marketing present a powerful way for cosmetic […]
How 3D efficacy testing transforms beauty communication
Cosmetic advertising is no longer about a single photoshoot or a close-up influencer shot holding a new serum. Today, the demand for transparency in beauty marketing is at an all-time high, and brands must provide proof that their products deliver real results. Consumers expect data-backed claims, while regulatory agencies require measurable proof of efficacy. 3D […]
Beauty marketing trends 2025: the rise of 3D visuals
Introduction The beauty industry has never been more crowded. In 2021 alone, 162 new skincare brands launched in the U.S. prestige market, intensifying the fight for consumer attention. Traditional ads filled with perfect complexions and standard before-and-after shots can easily drown in a sea of near-identical imagery. To stand out, brands must embrace the top […]
Overcoming consumer skepticism with scientifically proven cosmetic ads
Biotherm Blue Retinol Serum is using Cydolia’s 3D technology. Beauty ads have traditionally relied on glamorous visuals and sweeping promises to sell products. Yet many consumers now question whether the results they see are real. Gen Z and Millennials, in particular, scour social media for proof and read ingredient lists before committing to a purchase. […]
Beauty Tech: AI Skincare, L’Oréal’s Shift & Garnier’s Launch
Dr Jason Harcup, Chief R&D Officer at Unilever This week, we explore Unilever’s advancements in AI-driven skincare personalization, L’Oréal USA’s strategic leadership change, and Garnier’s launch of new products tailored for Asian skin tones. Unilever’s R&D Chief Highlights AI and Personalization in Skincare Dr. Jason Harcup, Unilever Beauty and Wellbeing’s Chief R&D Officer, […]
Beauty Tech Review: Smart Packaging, L’Oréal’s Growth, and Skincare Differentiation (02/07/25)
Image Credits: Courtesy Of L’Oréal Finance The beauty industry continues to evolve with smart packaging innovations, strong financial performances from industry leaders, and new strategies for skincare brand differentiation. This week, we explore how technology is shaping the market and the key trends driving consumer choices. How Smart Packaging is Transforming Beauty and […]