The future of Virtual Try-On: enhancing consumer trust with beauty tech
The cosmetics industry is seeing a surge in the use of Virtual Try-On technology, enabling consumers to virtually apply products before purchase. With more than $23 billion invested in digital transformations, VTO is positioned as a significant marketing tool. However, behind the glossy allure lies an unsettling reality: current VTO solutions often fail to replicate […]
Weekly beauty tech review: innovations in the cosmetics industry (09/23)
Image Credit: Courtesy of Perfect Corp. This week’s beauty tech review explores key innovations reshaping the industry, with significant shifts in AR filters, beauty tech competitions, and AI-driven skincare tools. Instagram is set to remove its popular third-party beauty filters in early 2025, addressing concerns about their impact on mental health. Meanwhile, L’Oréal’s Big […]
How 3D empowers faster and smarter dermatological clinical trials?
In skincare product development, efficacy testing is a critical part of clinical trials. Traditional methods often involve multiple tools and procedures, making the process time-consuming, fragmented, and prone to biases. Cydolia’s 3D clinical trial technology provides a precise, comprehensive, and efficient solution for efficacy testing, streamlining data collection and offering scientifically validated insights. Challenges […]
Weekly Beauty Tech Review: Innovations in the Cosmetics Industry (09/16)
Image Credit: Courtesy of Lancôme This week’s press review highlights the exciting advancements shaping the beauty tech world. From breakthroughs in skin analysis technology to strategic partnerships in antimicrobial skincare, these innovations are pivotal for beauty professionals looking to leverage cutting-edge science in their product lines and strategies. Lancôme’s Génifique Ultimate Serum: Merging Skincare […]
Rethinking skincare efficacy tests with 3D technology
Efficacy tests are crucial for validating claims in skincare, determining whether products truly deliver on their promises. However, traditional methods employed by brands and clinical research organizations (CROs) often involve fragmented and laborious approaches, particularly when testing multiple skin parameters. This not only complicates the testing process but also creates missed opportunities for gathering more […]
Weekly Beauty Tech Review: Innovations in the Cosmetics Industry
Image Credit: Courtesy of Dyson This week’s press review delves into the latest breakthroughs in beauty tech, skincare, and cosmetics. From personalized haircare solutions to strategic investments in emerging beauty startups, the innovations covered here are essential for professionals eager to stay ahead in a rapidly transforming industry. Dyson Airwrap i.d.: The Smart […]
Innovating science-driven claims in skincare marketing
Skincare marketing must innovate. In 2024, the global skincare market is expected to generate $186.60 billion (Statista Market Insights). With high competition and a demand for innovation, brands face pressure to differentiate themselves and craft science-driven claims with credible evidence. As consumers become more informed and skeptical, science-backed products have become a necessity. However, navigating […]
The power of linking cosmetic marketing visuals to clinical data
According to Jennifer Santos, attorney at the National Advertising Division (NAD), “before and after” images used in beauty advertising are classified as performance claims that must be substantiated, accurate, and representative of the product’s efficacy. In the increasingly data-driven field of cosmetic marketing, these requirements have become more stringent, pushing brands to substantiate their claims […]
(2024) Beauty Tech: 5 trends shaping the cosmetics industry
Lancôme NANO-RESURFACER | 400 BOOSTER – Image courtesy of Lancôme. In 2024, the focus is on cutting-edge innovations that are not only reshaping consumer experiences but also providing professionals with advanced tools for product development and testing. From at-home skincare devices to AI-driven personalization, these beauty tech trends are setting new standards in the beauty […]
Cydolia releases a 3D video innovating product efficacy communication
Summary: Cydolia unveils an innovative video demonstrating its latest 3D simulation and visualization technology linked to clinical data. This advancement empowers cosmetic brands to precisely showcase the benefits of their products across optical, metric, and mechanical skin parameters, setting new standards in the industry of skincare, makeup and aesthetic medicine. Paris, August 13th 2024 […]