From emotion-responsive cosmetics to packaging that delights Gen-Z, this week’s beauty tech roundup explores how neuroscience, sensory design, and sustainability are being harnessed to shape the future of personal care innovation.
Cosmetic Ingredients Now Measured by Emotion, Not Just Efficacy
BASF, DSM-Firmenich, Givaudan, and IFF are pushing cosmetics beyond functional skincare into the realm of emotional intelligence. At In-Cosmetics Global 2025, BASF unveiled MindMotion, a neuro-sensory testing tool using EEG and facial expression analysis to gauge emotional reactions to skincare. DSM-Firmenich’s Synesthetic Lab and new fragrance tech—Emotions and Focus—tapped neuroscience and fMRI to link scent with mood enhancement and cognitive performance. Givaudan introduced MoodScentz+ algorithms that customize scents to regional emotional responses. IFF gamified the experience with Xelestia: The Game, blending immersive storytelling with ingredient discovery. These initiatives mark a shift toward designing with both brain and heart in mind.
Source: Cosmetics Design Europe Cosmetics Design Europe
K-Beauty Spurs Responsible Innovation and Attracts Global Investors
South Korean beauty continues to set the global bar for innovation, especially in sustainable and scientifically advanced formulations. According to Les Échos, Korean brands are attracting foreign investors by aligning biotechnology, eco-design, and digital personalization. These companies leverage AI and data to create skincare rooted in precise diagnostics and offer green alternatives without sacrificing efficacy. The momentum reflects a broader shift as consumers demand brands that are ethical, efficacious, and emotionally engaging. Korea’s ability to merge tech-savvy trends with holistic wellness is reshaping investor confidence and inspiring brands globally to accelerate R&D efforts in green science and beauty tech.
Source: Les Échos Les Échos
Gen-Z Driven Packaging Innovation Shines at Luxe Pack LA & MakeUp in Los Angeles
At the co-located Luxe Pack LA and MakeUp in Los Angeles shows, packaging stole the spotlight with an emphasis on tactile, functional, and sustainable design. With nearly 5,000 attendees, standout trends included mono-materials, refillables, glass, and high-design compact formats with satisfying “click” closures. Gen-Z appeal was clear in novelty packaging—tubes with charms, scrubbing heads, and refillable sticks—alongside portable designs like HCP’s “Ringo Stacker.” Suppliers like Albéa, Geka, and ABA highlighted U.S.-made, eco-forward solutions, while Arcade Beauty and Verescence focused on lightweight, recyclable options. The show captured the industry’s urgent drive toward engaging, sustainable packaging that’s both delightful and practical.
Source: Beauty Packaging Beauty Packaging
