Image Credits: L’Oréal
CES 2025 took the beauty industry by storm with cutting-edge cosmetic innovations that merge science, technology, and consumer experience. Leading brands like L’Oréal, Samsung, Amorepacific, and Withings introduced groundbreaking products designed to transform skincare routines, enhance beauty insights, and personalize self-care experiences.
1- L’Oréal’s Cell BioPrint: Personalized Skincare in Just Five Minutes
L’Oréal showcased its latest breakthrough at CES 2025 — the Cell BioPrint, a revolutionary skin analysis tool that provides an in-depth assessment of skin health by analyzing biomarkers. Developed in collaboration with Korean startup NanoEnTek, this hand-held device works by collecting a tape strip from the user’s skin, which is then scanned to deliver a detailed profile within five minutes.
The Cell BioPrint measures key indicators such as the skin’s biological age, hydration levels, inflammation, and overall longevity. These insights help consumers make informed choices about skincare products, reducing the guesswork and trial-and-error process. According to Guive Balooch, Head of L’Oréal’s Technology Incubator, the goal is to empower consumers with scientific data to improve their skincare routines.
Interestingly, L’Oréal’s approach to personalized beauty aligns with a growing trend in the industry: the importance of scientifically validated beauty claims. Here, Cydolia, a pioneer in 3D cosmetic evaluation and simulation technologies, plays a significant role. Recently featured in Science Journal’s special booklet Turning Back the Clock: The Science of Skin Repair, Cydolia’s 3D acquisition system has been endorsed by L’Oréal Research & Innovation for its precision in measuring product efficacy across various skin parameters.
Cédric Guiard, CEO of Cydolia, highlighted the importance of scientific rigor in beauty: “Our mission is to support a more substantiated cosmetic industry while focusing on end consumers. We help brands deliver data-driven claims and visuals, fostering consumer trust.”
2- Samsung’s MICRO LED Beauty Mirror: The Future of Personalized Beauty
Samsung made headlines at CES 2025 with its MICRO LED Beauty Mirror, developed in collaboration with Amorepacific. This smart mirror combines advanced reflection technology with AI-driven skin analysis, allowing users to receive personalized skincare recommendations with just a glance.
In less than 30 seconds, the mirror can detect and analyze wrinkles, pores, pigmentation, and erythema (redness), offering tailored skincare advice. This product demonstrates the growing intersection between beauty and wellness tech, where consumers seek personalized solutions that are both practical and efficient.
The MICRO LED Beauty Mirror reflects Samsung’s expertise in display technologies while also tapping into the beauty industry’s need for personalized data. The reflective panel provides a lifelike mirror experience with over 80% reflectance, while the AI skin analysis tool, powered by Amorepacific’s data, ensures that recommendations are accurate and user-specific.
3- Amorepacific’s WANNA-BEAUTY AI: Virtual Makeup Powered by Generative AI
At CES 2025, Amorepacific unveiled its WANNA-BEAUTY AI, a generative AI-based makeup assistant that is set to revolutionize the way consumers explore and try on makeup. This voice-activated virtual beauty assistant analyzes skin tone, facial features, and proportions to offer personalized makeup recommendations.
The tool allows users to virtually try on makeup looks in real-time by uploading photos or using live camera feeds. WANNA-BEAUTY AI also provides recommendations based on the user’s desired style, occasion, and preferences, making it a highly interactive and engaging beauty tool.
This technology showcases the potential of AI in beauty, where data-driven solutions offer consumers an experience akin to having a personal makeup artist at their disposal. By incorporating generative AI models, Amorepacific has created a tool that goes beyond typical virtual try-ons, offering customized looks based on real-time facial analysis.
4- Withings’ Omnia Smart Mirror: A Comprehensive Health and Beauty Hub
Withings, a leader in connected health devices, introduced the Omnia Smart Mirror at CES 2025. Designed to be a 360-degree health hub, the mirror integrates beauty and wellness monitoring by gathering data from connected devices like smart scales, sleep trackers, and blood pressure monitors.
The Omnia Smart Mirror provides a comprehensive health snapshot, which includes both beauty insights and medical data. It can also function as a telemedicine portal, enabling users to connect with healthcare professionals for virtual consultations. The mirror offers personalized skincare recommendations by analyzing skin conditions like hydration, wrinkles, and pigmentation.
This innovation highlights the growing fusion of beauty and wellness, emphasizing the importance of holistic self-care. Withings aims to position the Omnia as a must-have device for consumers looking to improve both their appearance and overall health.
5- The Rise of AI-Driven Beauty Solutions
The beauty industry is undergoing a technological transformation, with AI, machine learning, and smart devices leading the charge. The innovations showcased at CES 2025, including L’Oréal’s Cell BioPrint, Samsung’s MICRO LED Beauty Mirror, Amorepacific’s WANNA-BEAUTY AI, and Withings’ Omnia Smart Mirror, all emphasize one key trend: personalization through data-driven solutions.
These technologies are empowering consumers with science-backed insights into their skin health, making it easier to select the right products and routines for their unique needs. For technologies like Cydolia, the future of beauty tech isn’t just about creating new devices — it’s about building trust through substantiated claims and engaging, data-driven communication.
As these innovations become more mainstream, the beauty industry will continue to evolve, offering consumers more personalized, efficient, and effective solutions that are backed by science and driven by cutting-edge technology.
