Image Credit: Courtesy of Perfect Corp.
This week’s beauty tech review explores key innovations reshaping the industry, with significant shifts in AR filters, beauty tech competitions, and AI-driven skincare tools. Instagram is set to remove its popular third-party beauty filters in early 2025, addressing concerns about their impact on mental health. Meanwhile, L’Oréal’s Big Bang Beauty Tech Program announces its finalists, spotlighting Indian startups pioneering in AI and sustainability. Lastly, Perfect Corp. introduces an AI tool that automates skincare product recommendations, streamlining processes for beauty brands.
Instagram to Remove Beauty Filters by 2025
Meta has announced that third-party beauty filters will be removed from Instagram and other platforms by January 2025. These filters, often associated with promoting unrealistic beauty standards, have been linked to negative mental health effects, particularly among young women. Despite Meta’s decision, experts warn that the change may push users to other apps where similar AR technologies are available. The move highlights a growing awareness of digital beauty’s psychological impact, though many believe the shift comes too late to address the deeper cultural issues.
Source: The Conversation, Instagram to remove beauty filters but damage is done
L’Oréal’s Big Bang Beauty Tech Program Finalists
L’Oréal announced four innovative Indian startups have qualified for the Grand Finale of its Big Bang Tech Innovation Program, set to take place in Singapore in October 2024. This initiative, launched in the South Asia Pacific, Middle East, and North Africa (SAPMENA) region, is the largest of its kind, promoting beauty tech innovation at a commercial scale. The finalists include startups utilizing AI, generative technology, and sustainable water management, showcasing groundbreaking approaches that have the potential to transform the beauty and tech landscapes. L’Oréal continues to drive beauty tech forward through this global competition.
Source: Beauty Packaging, L’Oréal Announces Big Bang Beauty Tech Finale Qualifying Startups
Perfect Corp. Introduces AI Skincare Product Tool
Perfect Corp. has introduced a revolutionary AI-powered skincare product recommendation tool designed to simplify the product-matching process for skincare brands. Leveraging AI Skin Analysis technology, the tool automatically identifies which products address specific skin concerns, drastically reducing manual configuration time. This advancement allows brands to streamline their operations and accelerate time-to-market, empowering them to focus more on innovation and customer engagement. The tool demonstrates Perfect Corp.’s commitment to integrating AI solutions that enhance consumer experiences and optimize brand performance in the beauty tech space.
Source: Business Wire, Perfect Corp. Introduces AI Skincare Product Recommendation Tool
