Image Credit: Rakuten
The beauty industry continues to evolve, driven by advancements in technology, personalization, and sustainability. This week, we highlight three groundbreaking developments shaping the future of beauty:
Mintel Predicts the Future of Beauty in 2025
Mintel has identified three key trends that will define the beauty industry in 2025:
- My Knowledge is Power: Consumers are combining knowledge, tools, and technology to achieve personalized beauty solutions, inspired by aesthetic procedures like Rejuran Healer and emerging trends like Ozempic-related skincare.
- Turning the Tide: Ethical practices and sustainability will become inseparable from high-performance beauty products, driven by innovations in biotech ingredients.
- Think Slow, Move Fast: Neuroscience and psychodermatology will take center stage, emphasizing comfort, emotional well-being, and measurable quality-of-life improvements.
These insights underscore the need for brands to integrate personalization, sustainability, and emotional resonance into their offerings.
Source: Cosmetics Design Europe
High-Tech Transformations in Beauty Retail
At the Retail Asia Summit 2024, Andrew Wong, CEO of Health and Beauty at DFI Retail Group, highlighted how technology is transforming beauty retail in Asia:
- Preventive Health Services: Retailers like Guardian Health & Beauty in Singapore offer in-store health assessments, providing personalized health metrics and boosting customer engagement.
- Teleconsultations: Customers can access virtual doctor consultations, enabling prescription services directly in-store.
- Omnichannel Innovations: Stores integrate online data with offline experiences to deliver tailored services, including NFC technology and AR tools.
- Localized Strategies: From computer vision in Vietnam to AR-enhanced engagement in Malaysia, retailers are adapting technologies to suit regional needs.
These innovations demonstrate how technology enhances both consumer experience and operational efficiency.
Source: Retail Asia
3. Rakuten and L’Oréal Japan Partner to Revolutionize Beauty with AI
Rakuten and L’Oréal Japan have joined forces to integrate AI into the beauty industry, leveraging data from Rakuten’s ecosystem and L’Oréal’s beauty tech expertise. Key initiatives include:
- CustomerDNA and AIris: Advanced AI tools analyze consumer behavior to develop targeted advertisements and match customers with personalized solutions.
- Enhanced Beauty Platforms: Collaborations with CREAITECH and Beauty Genius deliver hyper-personalized beauty recommendations through Rakuten’s platforms.
- Hyper-Personalization: The partnership promises “Beauty for Each,” combining AI and beauty tech to redefine customer experiences in Japan.
This collaboration highlights the role of AI in creating tailored solutions that align with consumer preferences and behaviors.
Source: The Fast Mode
These innovations reflect the ongoing transformation of the beauty industry through technology, personalization, and sustainability. As brands continue to embrace these advancements, the future of beauty tech looks brighter than ever.
