The cosmetics industry is advancing rapidly, with brands seeking innovative ways to substantiate their skincare claims and captivate audiences. This use case explores how Cydolia’s 3D technology empowers skincare brands to validate their products’ efficacy and communicate their benefits through scientifically precise, visually compelling assets.
Overview
Product insights
A premium hydrating serum enriched with next-generation hyaluronic acid and active ingredients designed to combat fine lines, improve skin firmness, and enhance skin homogeneity. This innovative product delivers visible results in hydration and anti-aging.
Clinical study protocol
- 30 subjects were carefully selected based on inclusion criteria.
- Evaluations were conducted at three time points: T0, T+7 days, and T+45 days.
- Focused on three measurable skin parameters: fine lines, firmness, and homogeneity.
Results: marketing claims proved by science
- Substantiating Standard Claims: Cydolia’s precise measurements validated the serum’s effectiveness in visibly reducing fine lines, meeting regulatory standards for claim substantiation.
- Proving Innovative Claims: The technology demonstrated advanced benefits, such as enhanced skin firmness and homogeneity, backed by robust, bias-free data.
- Creating Engaging Communication: Cydolia transformed clinical findings into captivating communication assets, including before-and-after visualizations and educational videos, making complex scientific data accessible and appealing to consumers.
Process
Recruitments simplified
- Collaborated with the client to define the clinical study protocol.
- Managed the recruitment of 30 subjects meeting specific criteria for inclusion and exclusion.
- Ensured comprehensive agreements secured data capture and usage rights.
Detailed acquisition of the skin properties
Cydolia conducted 360° 3D captures of all participants at three time points. This cutting-edge method recorded optical, metric, and mechanical properties with unprecedented precision in just seconds.
Key Benefits:
- Completed acquisitions 70% faster than traditional methods.
- Reduced logistical challenges.
- Ensured unmatched data accuracy.
Bias-free evaluation
Reconstructed 3D models of each participant at all time points to ensure accurate state matching for unbiased comparisons. The analysis quantified changes in fine lines, skin firmness, and homogeneity with unparalleled accuracy.
Key Benefits:
- Delivered bias-free evaluations.
- Captured insights into parameters previously unmeasurable with traditional methods.
Never-seen-before communication videos
Using the clinical data, Cydolia developed realistic visualizations of the serum’s effects. These included side-by-side before-and-after comparisons under dynamic lighting conditions.
Key Benefits:
- Turned clinical results into educational, consumer-friendly visuals.
- Bridged the gap between scientific validation and effective consumer communication.
Why 3D Technology is a Game-Changer for Skincare Claims
Precision and Speed
Traditional clinical trials often face challenges in capturing accurate, repeatable measurements. Cydolia’s 3D technology not only provides unmatched precision but also significantly accelerates the process, allowing brands to reduce time-to-market.
Enhanced Consumer Engagement
By converting complex clinical data into visually engaging assets, brands can communicate their product’s effectiveness in a way that resonates with their target audience.
Robust, Legally Compliant Data
Cydolia ensures that all claims are validated with legally and scientifically robust evidence, offering peace of mind to brands navigating the regulatory landscape.
Applications of Cydolia’s Technology for Skincare Brands
- Innovative Product Launches: Demonstrate new breakthroughs with scientifically accurate visualizations.
- Consumer Education Campaigns: Use engaging videos and 3D simulations to build trust.
- Regulatory Compliance: Streamline claim validation processes with credible, bias-free evidence.