Weekly Beauty Tech Review: Innovations in the Cosmetics Industry
Image Credit: Courtesy of Dyson This week’s press review delves into the latest breakthroughs in beauty tech, skincare, and cosmetics. From personalized haircare solutions to strategic investments in emerging beauty startups, the innovations covered here are essential for professionals eager to stay ahead in a rapidly transforming industry. Dyson Airwrap i.d.: The Smart […]
Innovating science-driven claims in skincare marketing
Skincare marketing must innovate. In 2024, the global skincare market is expected to generate $186.60 billion (Statista Market Insights). With high competition and a demand for innovation, brands face pressure to differentiate themselves and craft science-driven claims with credible evidence. As consumers become more informed and skeptical, science-backed products have become a necessity. However, navigating […]
The power of linking cosmetic marketing visuals to clinical data
According to Jennifer Santos, attorney at the National Advertising Division (NAD), “before and after” images used in beauty advertising are classified as performance claims that must be substantiated, accurate, and representative of the product’s efficacy. In the increasingly data-driven field of cosmetic marketing, these requirements have become more stringent, pushing brands to substantiate their claims […]
(2024) Beauty Tech: 5 trends shaping the cosmetics industry
Lancôme NANO-RESURFACER | 400 BOOSTER – Image courtesy of Lancôme. In 2024, the focus is on cutting-edge cosmetic tech that are not only reshaping consumer experiences but also providing professionals with advanced tools for product development and testing. From at-home skincare devices to AI-driven personalization, these beauty tech trends are setting new standards in the […]
Cydolia releases a 3D video innovating product efficacy communication
Summary: Cydolia unveils an innovative video demonstrating its latest 3D simulation and visualization technology linked to clinical data. This advancement empowers cosmetic brands to precisely showcase the benefits of their products across optical, metric, and mechanical skin parameters, setting new standards in the industry of skincare, makeup and aesthetic medicine. Paris, August 13th 2024 […]